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Programmatic Media Buyer - Marketing

Department: Marketing
Location: Salt Lake City, UT

WE ARE

We are Black Rifle Coffee Company, a veteran-owned company serving premium coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated men and women who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

THE ROLE

We are looking to add a talented Media Buyer to oversee campaign building and optimization across multiple online advertising platforms, specializing in programmatic channels.  The Manager is a subject matter expert on media buying and proficient at creating and optimizing ad campaigns. This is a full time role based at our company headquarters in San Antonio, Texas or Salt Lake City, Utah.

YOUR TASK

  • Build and optimize advertising campaigns on multiple digital marketing platforms, including DSPís, search engines, and social networks
  • Create strategic media plans designed to accomplish specific objectives including club subscriptions, store sales, lead generation, and branding.
  • Manage online data collection and tracking pixels, and collaborate with eCommerce and development teams to manage conversion tracking
  • Create audiences from online and offline customer data for targeted marketing campaigns
  • Manage ongoing reporting across platforms
  • Interface with multiple vendors including publishers, ad networks, and ad tech providers to access inventory and execute ad buys

YOUR EXPERIENCE

  • Bachelorís Degree in Marketing or related field
  • 3+ years of demonstrated experience in paid media management, executing digital marketing campaigns for multiple clients; eCommerce experience preferred
  • Proficiency trafficking campaigns in programmatic buying platforms such as Doubleclick Bid Manager, AppNexus, or Media Math, and social media platforms such as Facebook Business Manager
  • Experience trafficking campaigns in social media platforms such as Facebook Business ManagerExpert understanding of optimizing bid strategies and campaign set up to generate specific goals and results
  • Familiarity with ad servers, measurement platforms, and conversion tracking
  • Familiarity with Data Management Platforms and managing the offline to online data onboarding process

YOUR BENEFITS

  • Competitive Pay
  • Comprehensive medical, dental & vision package
  • Company-paid life insurance + supplemental options
  • Short and Long-Term disability options/coverage
  • Extensive EAP program with legal coverage
  • 401k with company match on Day 1
  • Dog-friendly and irreverently humorous work environment
  • American values-based culture built on freedom, integrity, accountability, respect, love, and commitment to serve those who have served.

BRCC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.

 

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