Career Opportunities with Black Rifle Coffee Company

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Retail Marketing Leader

Department: Marketing
Location: Dallas, TX


We are Black Rifle Coffee Company, a veteran-owned company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated men and women who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it


We are looking to add a Retail Marketing Leader to drive brand awareness in the traditional Brick and Mortar commerce. This role will influence the marketing customer experience from signage, POS materials, and ad hoc projects. 


  • Overseeing all brand touchpoints for customer experience for retail stores, including in-store signage and POS materials
  • Planning and executing a schedule of in-store promotions and offers, both stand-alone programs and in collaboration with BRCC eCommerce programs
  • Designing strategies and tactics to meet and exceed in-store traffic goals
  • Collaborating with marketing execution team to develop and execute ongoing marketing communications to current and prospective customer s
  • Work across internal stakeholders and external agencies to ensure content plan alignment, execution quality, and on-time delivery.
  • Explore and leverage multiple media platforms to drive effective communication conversion to sales
  • Collaborate with the marketing team to coordinate and execute marketing, advertising, and promotions that are consistent with company-wide marketing and brand goals and objectives.
  • Manage marketing expenses within budget guidelines


  • Bachelors degree in Marketing, Communications, or similar field
  • 5+ years experience managing brick and mortar retail store marketing, preferably in the QSR category
  • Subject matter expert in in-store retail marketing best practices
  • Experience designing a schedule of in-store promotions and marketing campaigns
  • Proficient understanding of the digital marketing ecosystem


  • Competitive Pay
  • Comprehensive medical, dental & vision package
  • Company-paid life insurance + supplemental options
  • Short and Long-Term disability options/coverage
  • Extensive EAP program with legal coverage
  • Dog-friendly and irreverently humorous work environment
  • American values-based culture built on freedom, integrity, accountability, respect, love, and commitment to serve those who have served.

BRCC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.


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