Career Opportunities with Black Rifle Coffee Company

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Department: Marketing
Location: San Antonio, TX


We are Black Rifle Coffee Company, a veteran-owned company serving premium coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.


Black Rifle Coffee Company is experiencing explosive growth and seeks to hire a Copywriter for the Marketing team. This person will create and edit copy for a variety of marketing communication including campaigns, advertising, email, SMS, and collateral.


  • Write authentic, entertaining, and concise copy that reflects our brand voice
  • Create copy to be used in advertising campaigns, emails, SMS, and other marketing collateral
  • Designed creative and compelling calls to action tailored to specific audience segments and interests
  • Work closely with campaign management and advertising teams to create assets for a variety of campaigns 
  • Work closely with reporting and analytics teams to design tests and optimize copy based on results
  • Work on multiple projects simultaneously in a demanding, deadline-driven environment
  • Takes personal accountability for on-time deliverables.
  • Ideate based on simple human truths or observations. Measure your ideas not only against high creative standards, but also against business objectives.
  • Identify audience segments and tailor copy to drive both engagement and conversion
  • Build productive relationships with the Marketing and Creative teams to foster open communication and ensure alignment across marketing campaigns
  • Enforce and follow established internal brand and style guide to ensure content aligns with brand positioning, voice and tone
  • Participate in brainstorming sessions and work with the entire team to concept and develop results-driven creative solutions


  •  Bachelorís degree in English, Writing, Journalism, or similar discipline
  • 3+ years experience copywriting for creative brands; retail/lifestyle preferred
  • A strong portfolio with a variety of samples (long and short form)
  • Demonstrates a strong command of the structure of language, both formal and informal
  • Possess a wide-breadth of writing abilities from long form to headlines, calls-to-action, brand manifestos, script
  • Experience with Microsoft Word, Microsoft Excel, Adobe Acrobat, Google Suite, and similar software applications
  • Excellent spelling and grammar skills, with minimal amends from proofreading
  • The ability to take / provide constructive and positive feedback
  • Demonstrated experience creating copy for search engine marketing, social media ads, email campaigns, and display ads 
  • Demonstrated experience developing copy and messaging designed to accomplish specific marketing objectives such as customer conversion, retention, and brand awareness
  • Have an in-depth understanding of current trends across the industry and continually seeking out innovation and improvements
  • An understanding of what language, structure, and value propositions will resonate with our customers
  • Outstanding organization and attention to detail
  • Ability to work in a fast-paced environment and prioritize multiple requests and responsibilities
  • US Military Veteran a plus


  • Competitive Pay
  • Comprehensive medical, dental & vision package
  • 401k with company match on Day 1
  • Company-paid life insurance + supplemental options
  • Short and Long-Term disability options/coverage
  • Extensive EAP program with legal coverage
  • Pro-deal discounts with corporate partners in outdoor equipment, clothing, etc.
  • Dog friendly and irreverently humorous work environment
  • American values-based culture built on freedom, integrity, accountability, respect, love, and commitment to serve those who have served.


BRCC is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.

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